Do you send 5, 10, even 100 resumes without a single interview or callback? How about hundreds of resumes? Have you applied to dozens of jobs without getting an interview or even a callback? Don’t worry, you’re not alone.A lot of job submissions, a lot of resumes all with no jobs and not even interviews or phone calls. Let’s learn how to use a little self promotion to get your next job.
Sometimes you apply to that perfect job. You spotted a new job on the internet and you think this is a perfect match for you. You have the desire, the expertise and the experience.You are really prepared. You tailor your resume for each job position and you change your letter of introduction to match the job opening.You send your resume applying to a great job and you are one hundred percent sure you will get the job.You now expect a call back and you never get it. Nothing! No calls, no emails, just nothing.
What is wrong? Why don’t you get any callbacks? Is it you or is it them? Don’t worry, it’s not you.As a hiring manager I remember receiving not just a few, not just a dozen or two dozen but hundreds of resumes.You need a lot of time just to read all resumes. It is not easy to get back to every single applicant to give them feedback, or to tell them why they did not make the cut. You have to use the basics of self promotion to land a great job.
How do hiring managers go through resumes? Most likely they make 3 piles. One pile has the “No way” resumes, the other pile has the “Maybe” resumes and the good pile has the “Call back” resumes. This is important because hiring managers make this decision in about 5 seconds.The hiring manager or head hunter will take only 5 to 10 seconds to read your job application or resume and determine if you’ll make the first cut.
You have to write your resume thinking that your first sale is to make it to the “Call back” pile, not to actually get the job.The firs thing you need to do is make it to the call back pile, the second thing to do is use self promotion to get an interview.It is when you interview where you are at the final stages of self promotion and you try to get the job. Let’s call this self promotion 101!
You also have to play the numbers game. Don’t expect to send 1 resume and get 1 call.Or to send ten resumes and get all calls back. You have to send resumes and follow up with calls and in your call push for a face to face interview.
What are the steps to a good job hire?
- Tweak your resume for every job description
- Search for jobs on job websites like monster.com
- Tell all your friends and family to help you look for a job
Jorge Olson is a keynote speaker and author of several books including The Unselfish Guide to Self Promotion, a book that will make you a self promotion expert and teach you how to get your dream job



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